Welcome to the Era of Efficient GTM

Welcome to our corner of the web! Does the world really need another blog? We think so—and here’s why:

• Go-to-market (GTM) is too important to leave to chance. Many businesses are still relying on outdated strategies, and it’s holding them back.
• GTM and AI are evolving faster than ever. It’s tough to stay ahead when the landscape changes daily. Our goal is to make sense of the noise and share practical insights you can actually use.
• The bigger picture often gets missed. Too many conversations focus on short-term tactics instead of the bigger challenge
• Whether you're a long-time customer, a new prospect, or simply curious about what VelocityEngine is all about, we’re thrilled to have you join us.

Why This Blog? The B2B world has changed. The traditional GTM playbook no longer works—it spreads resources thin, waters down your message, and misses the mark. That’s why we created VelocityEngine. We asked a simple but game-changing question: What if GTM could be done in minutes, not months? VelocityEngine combines the power of AI with a clear framework to help you connect with buyers in ways that feel personal, relevant, and effective. This blog is here to build on that mission. Expect insights, trends, and actionable advice to help your team thrive in today’s fast-paced business environment.

At VelocityEngine, we’re more than just a software company—we’re a team of innovators, strategists, and operators with decades of experience in B2B growth. We’ve been in your shoes, tackling the same challenges that revenue teams face every day: aligning sales and marketing, creating impactful campaigns, and driving predictable growth in a dynamic market. Founded by Jay Hallberg, Neil Day, and Nick Bhavsar, VelocityEngine was born out of a shared belief that today’s go-to-market (GTM) strategies needed a complete overhaul. Joined by a broader team, we draw on our backgrounds as GTM executives, founders, advisors, employees and venture operating partners to design VelocityEngine to be more than a tool—it’s a movement.

This blog is your go-to resource for smarter GTM strategies. Here’s what to expect:

• Insights on emerging trends: Stay ahead of shifts in the GTM and AI landscape.
• Tactical advice: Learn how to craft campaigns that put your buyers first, map their journeys, and accelerate growth.
• Success stories: Get inspired by businesses that are using VelocityEngine to achieve real results.
• Platform updates: Discover the latest features and how to make the most of them.

The days of spray-and-pray marketing and inefficient automation are over. Buyers demand personalized, valuable interactions on their terms, and GTM teams need the tools to deliver. At VelocityEngine, we’re not just building software—we’re leading a revolution in how businesses engage, connect, and grow. We believe GTM isn’t just about strategies or processes—it’s about building trust, enabling buyer autonomy, and aligning every touchpoint to their unique needs. This blog is here to help you lead that charge. Join the GTM Revolution We’re excited to have you along for this journey. Whether you’re here to learn, grow, or explore what VelocityEngine can do for your team, this is your space. Check back often for fresh content, and don’t hesitate to share your thoughts in the comments or reach out directly. Ready to take your GTM strategy to the next level? Join the Beta or explore our platform to see how VelocityEngine can transform your approach. Let’s redefine what’s possible in go-to-market—together. Welcome aboard! 🚀